The Journal
Field notes & incantations.
Writing on brand, search, web and the craft behind the work — what we try, what we learn, and what we'd do again.
SEOSeptember 9, 2026The Organic Search Reckoning: What's Actually Happening to SEO Traffic
Ask ten people whether "SEO is dead" and you'll get ten confident, contradictory answers. The truth, as usual, is less dramatic than the panic and less comforting than the denial. Here's what the data actually says.
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SEONovember 12, 2024Local SEO for Small Business: Showing Up Where It Actually Counts
You do not need to outrank the whole internet — just the few streets and search terms that send you customers. Here is how local SEO really works.
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